Today I went to a supermarket which is a part of a large Australian chain to stock up on my staple food, Gingernut biscuits. I have been to the same supermarket chain in numerous occasions for the same purpose, and often that is all I go in there to buy. I am happy with the Home Brand label variety, and they were less than $1.00 a packet so quite reasonably priced as well.
Having reared numerous children who were in the main big eaters, I was always aware of the prices I paid for items and would generally do a running total in my head so that there were not any nasty surprises at the check out
A few weeks ago, during the time of the Victorian Bush Fire appeal I commented to my husband that this particular chain of stores was offering to give the takings [presumably the profits] for the whole day, rather than another store from a rival chain which was promising 10% of their profits to the Victorian Bushfire appeal.
I was quite impressed with their generosity, and decided to shop there more often.
A few days later having had visitors who also like Gingernut biscuits, I went to restock the pantry and noticed that the said biscuits had increased in cost by 20cents a packet, now 20 cents is not a lot in the scheme of things however it was over a 20% price increase which considering inflation and CPI indexing etc was quite a lot. However I like Gingernut biscuits, so other than commenting on the price difference to my husband it did not make a great deal of difference to me.
Today I went to the same supermarket chain and bought the same brand of biscuits again, and once again AND for the second time in three weeks the same brand of biscuits has increased in price again. Not as much as the last rise I must admit, this one is about 6%, However that is a 26% price increase on the cost of a packet of biscuits in a three week period. So the home brand version of my favourite Gingernuts has increased from $0.89c to $1.15. in a short three week period.
Now the words daylight robbery come to mind, as does the greed of big business and I began to look at who was really supporting the Victorian Bushfire Appeal.
Was it the apparent generosity of the Supermarket Chain, or is the customer who shops there and who may not notice the regular increases in the odd item here and there, which over a large number of customers could well make up the donation to the appeal and more.
I personally will be sourcing another store to buy my Gingernut biscuits from now on, and the well known ‘W’ chain will lose out on my custom.
I could ask is this an isolated case, or have other supermarket chains done the same thing? Not having shopped anywhere else for the same item I do not know, however I would urge everyone to be aware of the costs of what they buy, and if needs be shop around.
Peace Love and Light
Sheila
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